Blog 5 - Target Audience of Artist/Band

Whilst browsing the Internet to find who would class as being the target audience of Kesha herself, we found that on the social networking site of Facebook, Myspace and also Twitter we found that the majority of fans 'following' her were that of young girls, a reason for this could be that Kesha comes across as a type of role model and is attractive towards boys, so a young girl would idolise her to be like her. Also the music she produces is often seen as controversial and as the theory goes something that an adult doesn't like, a teenager would like for that exact reason.

The majority of Kesha fans fall into the socio-economic classes, Kesha targets the lower classes such as D/E as she is a fresh face to the music industry. I have done some research and found that Kesha has appeared on many front covers of US magazines. She has appeared on the front cover of the magazine ELLE, who have a target audience of mainly teenagers to middle aged women. A recent survey by http://www.nrs.co.uk/toplinereadership.html shows that on average ELLE sold 587,000 copies of ELLE to women between the ages of 15 and 44 on average only 152,000 women aged over 44 purchased the magazine. This clarifies my theory that Kesha has a younger target audience.

Another magazine that Kesha has appeared in is the US magazine 'Rolling Stones' she did not feature as the main front cover but she featured as a main article within the magazine.

Rolling Stones magazine has a wide variety of target audiences. The main age of readers are between the ages of 18 and 54, the group of 18 to 49 being the most popular at 10,262 people, this sets a completely different range of what was that in ELLE magazine, another difference is that in the Rolling Stones magazine the majority of people that purchase the magazine are Men. The socio-economic group that this magazine attracts are that of the higher class group A/B.

From this research I have found that the two magazines I have studied contradict each other, which effectively shows that Kesha has a broad audience.